As Senior Art Director at FitJoy, I led the redesign of our website on both mobile and desktop. Some key objectives for this project were to refresh the UI to be product focused, bright and energetic, and easy to navigate.

To accompany our new website, I designed business cards for the FitJoy team. I created a custom color palette paired with clean, simplistic typography that shaped the look and feel for all future brand collateral.

I sourced apparel and designed custom logo marks for our FitJoy line. As a growing brand in Austin, TX we use local influencers to spread the word in an organic, trendy fashion throughout the city.

As Senior Art Director, I work alongside FitJoy’s Marketing Director and Photographer to concept, art direct, photograph and edit all photography for the FitJoy brand that is used heavily on social media, website, and marketing collateral.

Worked with manufacturer to create a custom display that represents our products and brand story. Alongside our Marketing Director, I art directed and designed this display to be joyful, spread our brand message and stand out against competitors. Located in stores across the country.

As a growing brand in Austin, Texas, FitJoy has a social responsibility to the city. I designed custom stickers to represent our three platforms - Food Forward, Fit Forward, and Joy Forward - that are included in all online orders and influencer and giveaway swag.