I was tasked with refreshing the Cellucor website with new product pages - in this case, Alpha Amino. The objective was to incorporate more lifestyle imagery to personalize the product and present a a more sleek, premium look and feel for the brand.

A series of ads highlighting one of Cellucor’s best selling products, Alpha Amino. These Ads ran in publications such as Train, Men’s Fitness and Shape Magazine. I worked alongside the copywriter to art direct and design ads for a print campaign using our Athlete’s that encompassed the physical product as well as the effect the product has during and after your workout.

As one of Walmart’s top performers in the Sports Nutrition category, we were approached to create a custom end cap for stores across the nation. As lead designer and art director on this project, I was tasked with creating and presenting an end cap that displayed our portfolio of products as well as convey a bold, active and premium look and feel in a very crowded space.

The COR Series of products is a separate line under Cellucor’s umbrella. This line includes products such as Whey Protein Powder, Fish Oil Pills, Creatine Powder, etc. I was tasked with designing a small foldable recipe book that will come with each Whey Protein Powder purchase. The objective was to create a simple, clean and gender neutral recipe book that uses user generated photos and highlights the ingredients and supplies needed as well as the nutritional breakdown of each meal.

Worked alongside Cellucor’s Social Media Manager and local Austin photographer to concept and art direct photography using our athletes to be featured on social media, website, and future campaigns.

Cellucor was one of Tough Mudder’s largest sponsors, along with brands like Shock Top, Chipotle and Samsung. As a large sponsor, we were able to create and brand our own Tough Mudder Obstacle - Arctic Enema. I led the branding and design for the Cellucor obstacle. Our key objective was to embrace the arctic nature of the obstacle in conjunction with our product being sampled at the event.