https://kristencookcreative.com/work daily 1.0 2018-10-01 https://static1.squarespace.com/static/5a74a75fcf81e0daccb232df/t/5ba148841ae6cf3a0953c475/1537296516658/ Work - Packaging As Senior Art Director at FitJoy, I concepted and designed our 20g protein bars. The objective was to evoke ‘Fitness’ and ‘Joy’ with a clean, premium and joyful aesthetic. We sold in 1.5 million bars for our launch with 6 initial flavors, eventually expanding to a total of 12 flavors. Sold on our website, Amazon, GNC, Vitamin Shoppe, 7-Eleven, Dick’s Sporting Goods and more. https://static1.squarespace.com/static/5a74a75fcf81e0daccb232df/t/5ba14923032be48b8772e845/1537296562598/ Work - Alpha Amino Product Page I was tasked with refreshing the Cellucor website with new product pages - in this case, Alpha Amino. The objective was to incorporate more lifestyle imagery to personalize the product and present a a more sleek, premium look and feel for the brand. https://static1.squarespace.com/static/5a74a75fcf81e0daccb232df/t/5ba153936d2a73ad5f7e81ac/1537299265198/ Work - Safari Chic Nursery Commissioned paintings for a chic, safari themed nursery | Email kristencookcreative@gmail.com for custom pieces https://static1.squarespace.com/static/5a74a75fcf81e0daccb232df/t/5ba1472540ec9ade2a0f80d2/1537295873088/ Work - Website As Senior Art Director at FitJoy, I led the redesign of our website on both mobile and desktop. Some key objectives for this project were to refresh the UI to be product focused, bright and energetic, and easy to navigate. https://static1.squarespace.com/static/5a74a75fcf81e0daccb232df/t/5b8815fb6d2a73c0d2ef7237/1535577417783/ Work - General Advertising Created and designed a new look and feel for all MLB advertisements, featured in publications such as USA Today, People Magazine, SportsBusiness Journal, and Walmart. https://static1.squarespace.com/static/5a74a75fcf81e0daccb232df/t/5ba149c20ebbe8c212e8e95c/1537296719099/ Work - Maid of Honor Black and White | Modern card & jewelry box design for two sisters who couldn’t be more different. https://static1.squarespace.com/static/5a74a75fcf81e0daccb232df/t/5b734b82758d46e5fd8ee7d1/1534282638458/Portfolio+Image.jpg Work